1. Fix incorrect facts first
Incorrect information loses customers faster than the absence of a new post.
- Hours and closures
- Changed services or prices
- Phone and contact links
- Location or service area
2. Repair the customer drop-off
Identify repeated questions or where customers stop before contacting you, then repair that step first.
- Unclear service
- No price frame
- Broken or hidden contact action
- Missing example or proof
3. Prepare the next monthly queue
Agree on a short priority queue before the next cycle and record what changed.
- One urgent item
- Two improvement items
- One controlled experiment
- Before-and-after record