1. State the value in the first screen
The headline should identify the service, audience or useful outcome instead of requiring interpretation.
- A headline read in one breath
- One short explanatory paragraph
- One primary contact action
- Real or properly licensed visual
2. Show scope and starting price
Customers should know what is included, excluded and required before work starts.
- Deliverables
- First-delivery timing
- Revision allowance
- Excluded third-party costs
3. Keep both languages equivalent
Thai and English should carry equivalent information, scope and actions rather than translating only headings.
- Separate crawlable URLs
- Visible language switch
- Legal and privacy text
- Mobile test in both languages